Be Future Positive

“Be Future Positive” was the first brand campaign Bandstand developed for Drax. We created the campaign to support business leaders on their mandatory journey to net zero by 2050. After conducting in-depth research with their target audience, our team crafted an uplifting brand idea designed to cut through the prevailing sense of climate fatigue. To bring it to life, we collaborated with the world-renowned Noma Bar, whose striking illustrations and animation gave the campaign a distinctive and inspiring visual voice.